Turn Your Firms Podcast Into a Content Marketing Machine (Ep. 56)
Are you a law firm owner looking to elevate your client engagement and marketing strategy? Discover the untapped potential of podcasting in this riveting episode of The Lawyer Millionaire Podcast
Host Darren Wurz delves deep with podcasting expert Robert Ingalls who shares his transformational journey from a litigating attorney to a podcasting pro.
Robert recounts his transition from an unfulfilling career in litigation to a thriving business in podcast production. Inspired by a book and a podcast, Robert shares how he started his own podcast and eventually began producing content for others. Both Darren and Robert emphasize the importance of delivering quick, valuable content that respects the listener’s time and tackles their pain points directly. They also explore the benefits of evergreen content, high-quality audio, and the incredible value of consistency in podcasting.
Robert discusses:
- How his journey from litigation to podcasting can inspire you to pursue your own passions.
- Affordable and effective microphone options to ensure top-notch audio quality.
- How to turn listeners into clients and referrals.
- How law firm owners can stand out with a podcast.
- The importance of creating valuable content before making an ask.
- How to create high quality content consistently to keep your audience engaged and build credibility.
Resources:
- Book a Call with Darren
- Wurz Financial Services
- The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
- LinkedIn: Darren P. Wurz
Connect with Ross Pitcoff:
- Linkedin: Robert Ingalls
- Facebook: LawPods
- Instagram: LawPods
- Website: Lawpods
About our guest:
Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.
Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.
As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.
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