On this episode of The Lawyer Millionaire, host Darren Wurz explores one of the most overlooked drivers of law firm profitability: pricing. Drawing on lessons from Hermann Simon’s book Confessions of the Pricing Man, Darren explains why law firm owners often focus too much on generating more leads, hiring additional attorneys, and reducing expenses while …
On this episode I am joined by various experts from across the legal client-acquisition world, including Lawyer Millionaire marketing director Derek Unnasch, Delisi Friday of First Call Friday and Bobbee Palmer of Driven Media Group. Together our discussion focuses on practical strategies law firms can use to attract more clients, improve online visibility, generate referrals, …
On this episode of The Lawyer Millionaire, host Darren Wurz interviews Howard Ankin, founding partner of Ankin Law in Chicago. Howard shares how he grew his practice into a firm with 26 attorneys and more than 80 team members. He discusses the challenges of scaling a law firm, competing against national firms, investing in technology …
On this episode of The Lawyer Millionaire, host Darren Wurz interviews Rafi Arbel, a former practicing attorney and founder of MarketJD, about how law firms can improve their marketing strategies, track results, strengthen client intake, and increase profitability. The central message is that law firms should fix their intake and follow-up processes before spending more …
On this episode, host Darren Wurz explores a central business-growth principle inspired by Profit from the Core by Chris Zook and James Allen: profitable growth comes from strengthening your core business before expanding into new areas. Darren challenges law firm owners who equate growth with adding practice areas, opening offices, or pursuing new markets. Darren …
On this episode of The Lawyer Millionaire, host Darren Wurz interviews Jimmy Evans, founder of Evans Family Law Group, about how transforming his firm’s culture, redefining its core values, and investing in employee training helped improve profitability and build a stronger team. Jimmy shares how he moved away from hiring employees just to handle a …
On this episode of The Lawyer Millionaire, my guest Ellen Cookman, founder of Cookman Law, shares how she built a rapidly growing California estate planning practice by combining specialization, smart marketing, disciplined financial management, and effective delegation. Darren and Ellen discuss: The business side of running a law firm How creating relevant educational content can …
On this episode of The Lawyer Millionaire, Darren Wurz explores one of the most important and often overlooked questions for law firm owners: How much should you pay yourself? He argues that many law firm owners make the mistake of paying themselves whatever is left after covering payroll, rent, marketing, software, and other expenses. This …
On this episode, host Darren Wurz discusses The Profit Zone by Adrian J. Slywotzky and David J. Morrison. Darren shares why market share and operational excellence don’t guarantee future profitability. Businesses must continually adapt their “business design” to where customers and economic value are moving. Darren discusses: Every business has a profit zone. Why successful businesses …
On this episode, host Darren Wurz speaks with Whitney Harper, Co-Founder of ADVOS Pro as they explore why law firms need to rethink traditional billing models especially as AI makes lawyers faster and more efficient. Whitney explains how her firm has successfully operated for more than a decade without tracking or billing by the hour. …