How Niching Down Can Boost Law Firm Marketing with Chris Dreyer (Ep. 16)

How Niching Down Can Boost Law Firm Marketing with Chris Dreyer (Ep. 16)

Are you looking for ways to help your firm stand out from the competition and attract more clients through effective search engine optimization (SEO)? 

Look no further!

In this episode, Darren chats with Chris Dreyer, the CEO of, who shares his expert insights on achieving long-lasting and immediate results for law firms–especially personal injury firms. Together they explore winning strategies for boosting your online presence and positioning your firm as a leader in the industry. 

Chris discusses:

  • The importance of having a niche when targeting customers
  • How to identify your Total Addressable Market (TAM)
  • How you can connect with clients through Google Maps, Google Reviews and many more ranking systems
  • And more


Connect with Darren Wurz:

Connect with Chris Dreyer:

About our guest:

Chris Dreyer is the CEO and Founder of, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris’s first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

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