Tag: SEO

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Master Your Firm’s Cash Flow with Accounting Best Practices (Ep. 63)

Master Your Firm’s Cash Flow with Accounting Best Practices (Ep. 63)

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Are you a law firm owner grappling with your firm’s financial planning and cash flow management? If so, this episode of The Lawyer Millionaire Podcast is tailor-made for you! In our latest episode, Darren Wurz sits down with Rachel Blackburn, an experienced CFO consultant, to discuss critical accounting practices that can transform your firm’s financial health.

Rachel discusses:

  • The significance of starting the year with strong financial processes and goal alignment
  • How consistent and accurate bookkeeping can prevent costly mistakes and ensure timely financial reporting.
  • How to streamline billing processes and reduce clerical errors with tools like Quickbooks.
  • The importance of proactive communication with CPAs for better tax planning and financial management.
  • The benefits of a fractional CFO for law firm owners.
  • Why you must do today’s work today when it comes to accounting?

 

Resources:

 

Connect with Rachel Blackburn:

About our guest:

Rachel Blackburn is a proven business leader with over 15 years of experience in developing and leading executive-level engagements, as well as building and managing high-functioning teams and practices.

Rachel possesses a deeply rooted passion for understanding the needs of business owners and identifying optimal strategies to support their goals in an ever-changing marketplace. Before joining TP4 Advisors, Rachel held senior management positions at Cincinnati-based companies, including TRAK Group and Titan Chair.

As the Business Development Executive, Rachel leads the organization in engaging with potential clients to understand how TP4 Advisors can best support their needs and develop financial foundations for sustainable business growth.

Outside of work, Rachel enjoys outdoor activities, reading, biking, traveling, bonfires, and spending time with her husband and daughter.

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Grow Your Law Firm Through Add-On Services (Ep. 62)

Grow Your Law Firm Through Add-On Services (Ep. 62)

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Are you ready to elevate your law firm to new heights by integrating innovative add-on services? In our latest episode of The Lawyer Millionaire Podcast, we sit down with Nellie Akalp, the entrepreneurial force behind Corpnet.com.

Nellie shares her entrepreneurial story, highlights the growth and evolution of Corpnet.com, and reveals how lawyers can leverage these services to attract clients early and ensure they receive the best possible advice. This episode is packed with actionable insights, real-life examples, and practical advice on making your law firm more dynamic and client-focused.

Nellie discusses:

  • How passion drives success in business and in life.
  • How offering business startup, compliance, and tax registration services can prevent common client mistakes and add significant value to your practice
  • Corpnet’s commitment to providing exceptional customer service, responsiveness, and real-time access to information.
  • Partnership opportunities with Corpnet that can expand your service offerings, whether through reselling products or acting as referral partners
  • The future of legal services and how Corpnet aims to continue supporting law firms with comprehensive business solutions.

 

Resources:

 

Connect with Nellie Akalp:

About our guest:

Nellie Akalp is a passionate entrepreneur, recognized business expert and mother of four. She is the CEO of CorpNet.com, the smartest way to start a business, register for payroll taxes, and maintain business compliance across the United States.

Loved by entrepreneurs, accountants and lawyers, CorpNet offers transparent pricing, a simple ordering process, and quickly scalable software and API solutions.

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Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

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In the digital age, a strong online presence is essential for any law firm looking to grow and succeed. In our latest episode of The Lawyer Millionaire Podcast, hosts Darren Wurz and guest Ashley Robinson delve into powerful strategies that can help law firm owners elevate their digital footprint.

Ashley emphasized the significance of SEO and email marketing in consistently producing leads and gaining the trust of Google. She also covers the importance of developing a well-designed, mobile-friendly website that ranks high on search engines.

If you’re aiming to attract more clients and stand out in a saturated market, you won’t want to miss a single minute of this insightful discussion.

Ashley discusses:

  • Why SEO is indispensable for ranking well on Google and attracting a steady stream of clients to your website.
  • The importance of utilizing short-form videos and AI-driven content creation to adapt to evolving digital trends.
  • The importance of website optimization.
  • Find out why regular email marketing keeps you top of mind through the long buyer’s journey, especially for niches like family law.
  • How to measure effective KPIs—like conversion rates, contact form activity, and call tracking—to gauge your marketing success accurately.

 


Resources:

 

Connect with Ashley Robinson:

About our guest:

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firm’s grow and achieve their financial goals through marketing strategies that work! Ashley’s journey to starting Green Cardigan Marketing first began with her love for golf; literally (keep reading and you will understand why)! Ashley played collegiate golf at Jacksonville State University where she earned her degree in Public Relations. After college Ashley began her career in marketing where she worked in account management in the automotive and cabinet industries.

In 2019 the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing. As the business grew, the brainstorming began for what to call the business. Drawing inspiration from her love for golf and the rich history and level of excellence behind the term “The Green Jacket”, the name “Green Cardigan” was born!

Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.

 

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4 Things Parents Can Do to Financially Empower Their Kids (Ep. 17)

4 Things Parents Can Do to Financially Empower Their Kids (Ep. 17)

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There is a lack of basic financial education in our schools, and that means you, as the adult in a child’s life, need to step up and fill the gap.

In this episode, Darren Wurz discusses the importance of financial literacy and shares a number of things his dad did that helped him start out on solid financial footing–things you can do for your kids too! These steps could make a huge impact on your children’s financial future.

Darren discusses:

  • Why it is important to help your kids start saving and investing early on
  • How adding your kids to your credit card can boost their credit score and help them as they start their careers 
  • Why law firm owners and business owners should hire their kids and the tax benefits they can reap
  • And more! 

Resources:

Connect with Darren Wurz:

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How Niching Down Can Boost Law Firm Marketing with Chris Dreyer (Ep. 16)

How Niching Down Can Boost Law Firm Marketing with Chris Dreyer (Ep. 16)

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Are you looking for ways to help your firm stand out from the competition and attract more clients through effective search engine optimization (SEO)? 

Look no further!

In this episode, Darren chats with Chris Dreyer, the CEO of Rankings.io, who shares his expert insights on achieving long-lasting and immediate results for law firms–especially personal injury firms. Together they explore winning strategies for boosting your online presence and positioning your firm as a leader in the industry. 

Chris discusses:

  • The importance of having a niche when targeting customers
  • How to identify your Total Addressable Market (TAM)
  • How you can connect with clients through Google Maps, Google Reviews and many more ranking systems
  • And more

Resources:

Connect with Darren Wurz:

Connect with Chris Dreyer:

About our guest:

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris’s first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

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