Tag: Social Media

FEATURE
Attracting High Value Clients with Brian Glass (Ep. 74)

Attracting High Value Clients with Brian Glass (Ep. 74)

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Are you tired of relying on unpredictable referrals and expensive online advertising to grow your law firm? What if we told you there’s a better way to attract high-value clients consistently?

In this episode of The Lawyer Millionaire Podcast, we sit down with Brian Glass, an injury lawyer and co-founder of Great Legal Marketing, to uncover the secrets to building a thriving law firm through targeted, referral-based marketing.

 

Brian discusses:

  • How to attract high-value clients through targeted, referral-based marketing.
  • Strategies for maintaining open communication and transparency with referring professionals.
  • The power of polarizing marketing in attracting ideal clients and repelling those who don’t fit your criteria.
  • The significance of maintaining a social media presence for credibility and providing helpful information to potential clients
  • How to connect with clients on a personal level beyond just legal matters


Resources:

 

Connect with Brian Glass:

 

About our guest:

Brian Glass is a partner and personal injury attorney at BenGlassLaw. His practice is limited to the representation of injured people against insurance companies and the people who hurt them. Insurance companies have endless sums of money to throw at the defense of these cases and he enjoys the David vs. Goliath challenge.

Brian grew up in Fairfax where he still lives with his wife and three sons. He attended Robinson Secondary School and James Madison University. After college, he attended law school at the College of William & Mary, where he was named a Benjamin Rush Scholar for excellence in Health Law & Policy.

Brian is licensed to practice in Virginia and Maryland. He is a member of the Fairfax Bar Association, the Virginia Bar Association, and the Virginia Trial Lawyers Association. He was recently named as one of the Top 40 Under 40 in Virginia by the National Trial Lawyers Association. He also holds the distinction of being designated as a Rising Star by SuperLawyers magazine each year from 2017 – 2023. This award recognizes only the top 2.5% of lawyers in the state.

In April 2022, a Fairfax County jury awarded more than $4M to Brian’s client following a head-on collision with a drunk driver, including an extra $1,000,000 in punitive damages. This was the sixth largest settlement in Virginia for 2022, and the punitive damages awarded were one of the largest for a drunk driving case in the history of Virginia. But more than these accolades, Brian is most proud of the reviews that the team receives from our clients.

Brian is a thought leader on the topic of building great businesses and helping people live epic lives. He has been interviewed by Forbes, Injury Experts, and has been a guest on podcasts such as Tribe of Millionaires, Dreamcatchers, Millionaire Mindcast, and Law Firm Movers and Shakers.

Outside of the office, you can usually find him on a field somewhere coaching his son’s soccer or baseball teams, traveling, creating memories with his family, or seeing how far he can run. His proudest running moment is finishing the Umstead 100-mile race in a time of 23 hours, 18 minutes, 25 seconds. Afterwards, he immediately fell asleep.

Inside the mind of Brian Glass:

Favorite thing about your role: I get to find simple solutions to complex problems on a daily basis.

Favorite thing about working at BGL: The ‘lightbulb moments’ that occur when the team is collaborating to solve a problem and someone comes up with an idea that we hadn’t thought of yet.

A highlight of your career at BGL: Winning a $4.24M Verdict on behalf of a woman hit by a drunk driver in a case that we tried 5 courtrooms down from the Johnny Depp trial.

Interesting fact about yourself: In high school, I had bleached blonde hair and played in a ska band.

Best vacation you’ve ever been on: Mediterranean Cruise for mine & my wife’s 10th wedding anniversary – we saw Rome, Venice, Croatia, Montenegro, and Greece.

First meal after getting rescued from an island: A burger and a cold beer.

Favorite movie or tv show? The Shawshank Redemption

What is your guilty pleasure? Reality TV

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How Lawyers Can Become Findable Online in 2024 (Ep. 64)

How Lawyers Can Become Findable Online in 2024 (Ep. 64)

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Are you prepared to ensure your firm stands out in a crowded market in 2024?

In this compelling installment of The Lawyer Millionaire Podcast, host Darren Wurz engages with Travis Hoechlin, an expert in digital marketing with extensive experience working with law firms.

Travis, who leads a team of 37 employees and works with 350 law firms across the U.S., provides an in-depth analysis of digital strategies that can help law firms gain a competitive edge. Drawing on his vast expertise, he explores how advancements in technology and clear communication can play a pivotal role in your law firm’s success.

This episode is a must-listen for any law firm owner serious about growing their business.

Travis discusses:

  • The importance of using clear and concise language that is tailored to a broad audience to effectively convert website visitors into clients.
  • Why you should make contact information easily accessible on your website.
  • The current and future impact of AI on digital marketing
  • The significance of utilizing texting services and ensuring rapid response times to meet your client’s expectations.
  • Why having a social media presence is very important?
  • The future of digital marketing.

 

Resources:


Connect with Travis Hoechlin:


About our guest:

Travis Hoechlin is the co-founder and CEO of RizeUp Media. With over a decade of experience, he and his team have been helping hundreds of law firms grow. They customize strategies to boost client generation, improve the quality of clients, and generate higher revenue. Travis’s clients trust him to take the guesswork out of marketing so they can focus on practicing law.

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Master Your Firm’s Cash Flow with Accounting Best Practices (Ep. 63)

Master Your Firm’s Cash Flow with Accounting Best Practices (Ep. 63)

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Are you a law firm owner grappling with your firm’s financial planning and cash flow management? If so, this episode of The Lawyer Millionaire Podcast is tailor-made for you! In our latest episode, Darren Wurz sits down with Rachel Blackburn, an experienced CFO consultant, to discuss critical accounting practices that can transform your firm’s financial health.

Rachel discusses:

  • The significance of starting the year with strong financial processes and goal alignment
  • How consistent and accurate bookkeeping can prevent costly mistakes and ensure timely financial reporting.
  • How to streamline billing processes and reduce clerical errors with tools like Quickbooks.
  • The importance of proactive communication with CPAs for better tax planning and financial management.
  • The benefits of a fractional CFO for law firm owners.
  • Why you must do today’s work today when it comes to accounting?

 

Resources:

 

Connect with Rachel Blackburn:

About our guest:

Rachel Blackburn is a proven business leader with over 15 years of experience in developing and leading executive-level engagements, as well as building and managing high-functioning teams and practices.

Rachel possesses a deeply rooted passion for understanding the needs of business owners and identifying optimal strategies to support their goals in an ever-changing marketplace. Before joining TP4 Advisors, Rachel held senior management positions at Cincinnati-based companies, including TRAK Group and Titan Chair.

As the Business Development Executive, Rachel leads the organization in engaging with potential clients to understand how TP4 Advisors can best support their needs and develop financial foundations for sustainable business growth.

Outside of work, Rachel enjoys outdoor activities, reading, biking, traveling, bonfires, and spending time with her husband and daughter.

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Grow Your Law Firm Through Add-On Services (Ep. 62)

Grow Your Law Firm Through Add-On Services (Ep. 62)

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Are you ready to elevate your law firm to new heights by integrating innovative add-on services? In our latest episode of The Lawyer Millionaire Podcast, we sit down with Nellie Akalp, the entrepreneurial force behind Corpnet.com.

Nellie shares her entrepreneurial story, highlights the growth and evolution of Corpnet.com, and reveals how lawyers can leverage these services to attract clients early and ensure they receive the best possible advice. This episode is packed with actionable insights, real-life examples, and practical advice on making your law firm more dynamic and client-focused.

Nellie discusses:

  • How passion drives success in business and in life.
  • How offering business startup, compliance, and tax registration services can prevent common client mistakes and add significant value to your practice
  • Corpnet’s commitment to providing exceptional customer service, responsiveness, and real-time access to information.
  • Partnership opportunities with Corpnet that can expand your service offerings, whether through reselling products or acting as referral partners
  • The future of legal services and how Corpnet aims to continue supporting law firms with comprehensive business solutions.

 

Resources:

 

Connect with Nellie Akalp:

About our guest:

Nellie Akalp is a passionate entrepreneur, recognized business expert and mother of four. She is the CEO of CorpNet.com, the smartest way to start a business, register for payroll taxes, and maintain business compliance across the United States.

Loved by entrepreneurs, accountants and lawyers, CorpNet offers transparent pricing, a simple ordering process, and quickly scalable software and API solutions.

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Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

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In the digital age, a strong online presence is essential for any law firm looking to grow and succeed. In our latest episode of The Lawyer Millionaire Podcast, hosts Darren Wurz and guest Ashley Robinson delve into powerful strategies that can help law firm owners elevate their digital footprint.

Ashley emphasized the significance of SEO and email marketing in consistently producing leads and gaining the trust of Google. She also covers the importance of developing a well-designed, mobile-friendly website that ranks high on search engines.

If you’re aiming to attract more clients and stand out in a saturated market, you won’t want to miss a single minute of this insightful discussion.

Ashley discusses:

  • Why SEO is indispensable for ranking well on Google and attracting a steady stream of clients to your website.
  • The importance of utilizing short-form videos and AI-driven content creation to adapt to evolving digital trends.
  • The importance of website optimization.
  • Find out why regular email marketing keeps you top of mind through the long buyer’s journey, especially for niches like family law.
  • How to measure effective KPIs—like conversion rates, contact form activity, and call tracking—to gauge your marketing success accurately.

 


Resources:

 

Connect with Ashley Robinson:

About our guest:

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firm’s grow and achieve their financial goals through marketing strategies that work! Ashley’s journey to starting Green Cardigan Marketing first began with her love for golf; literally (keep reading and you will understand why)! Ashley played collegiate golf at Jacksonville State University where she earned her degree in Public Relations. After college Ashley began her career in marketing where she worked in account management in the automotive and cabinet industries.

In 2019 the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing. As the business grew, the brainstorming began for what to call the business. Drawing inspiration from her love for golf and the rich history and level of excellence behind the term “The Green Jacket”, the name “Green Cardigan” was born!

Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.

 

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Turn Your Firms Podcast Into a Content Marketing Machine (Ep. 56)

Turn Your Firms Podcast Into a Content Marketing Machine (Ep. 56)

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Are you a law firm owner looking to elevate your client engagement and marketing strategy? Discover the untapped potential of podcasting in this riveting episode of The Lawyer Millionaire Podcast

Host Darren Wurz delves deep with podcasting expert Robert Ingalls who shares his transformational journey from a litigating attorney to a podcasting pro.

Robert recounts his transition from an unfulfilling career in litigation to a thriving business in podcast production. Inspired by a book and a podcast, Robert shares how he started his own podcast and eventually began producing content for others. Both Darren and Robert emphasize the importance of delivering quick, valuable content that respects the listener’s time and tackles their pain points directly. They also explore the benefits of evergreen content, high-quality audio, and the incredible value of consistency in podcasting.

Robert discusses:

  • How his journey from litigation to podcasting can inspire you to pursue your own passions.
  • Affordable and effective microphone options to ensure top-notch audio quality.
  • How to turn listeners into clients and referrals.
  • How law firm owners can stand out with a podcast.
  • The importance of creating valuable content before making an ask.
  • How to create high quality content consistently to keep your audience engaged and build credibility.

 


Resources:

 

Connect with Ross Pitcoff:

About our guest:

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.

As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.

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How law firm owners can build their brand and attract clients with Ali Awad (Ep. 35)

How law firm owners can build their brand and attract clients with Ali Awad (Ep. 35)

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Are you a law firm owner looking to build your brand and attract clients?

In this exciting episode of The Lawyer Millionaire podcast, Host Darren Wurz is joined by Guest Ali Awad, a renowned law firm owner whose expertise as a personal injury attorney and a savvy business owner & marketer has propelled his firm to great heights. With over 1.5 million followers on Instagram, he is known as the CEO Lawyer.

Ali sheds light on his early realization of the importance of hard work, the power of perseverance and how he transformed his law firm from a one-man operation into one of the fastest growing firms in the country.

Ali discusses:

  • How he started his law firm from the trunk of his car.
  • How to use social media to reach and engage with potential clients.
  • The two essential ingredients you need to build your business.
  • Why your expertise and qualifications are not enough to attract clients.
  • Why you need to choose a name you can grow into when branding your business.
  • Why the money you don’t take is way more important than the money you do take.
  • Why you don’t learn how to practice law in law school.


Resources:


Connect with Darren Wurz:


Connect with Ali Awad:

About our guest:

Mr. Awad’s personal injury practice primarily consists of auto collisions, but also involves premises liability and medical malpractice suits. Mr. Awad is fluent in three languages (Arabic, English, Spanish) and conversational in two others (Chinese, Portuguese). These linguistic skills allow Mr. Awad to effectively communicate with a wide array of clients, fostering strong long-term relationships.

During law school, Mr. Awad became a published author on Immigration Law while working as a Senior Editor for a law review journal. He also clerked with a business litigation firm and an immigration firm in Atlanta, GA to gain a deeper understanding of the nuances of client communication in a legal setting. Mr. Awad has studied internationally during his undergraduate and post-graduate career, spending extended periods of time in countries like China, Turkey, Mexico, and Brazil. This diverse international experience helps Mr. Awad connect with people from all walks of life.

Mr. Awad’s hobbies include flying planes (private pilot in training) and building show cars (from antiques to 1500-horsepower exotics). Mr. Awad also holds a black belt in Tae-Kwon-Do and has competed on a regional and national level over the past 15 years.

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Cracking the Code to Social Media Success for Law Firm Owners with Ryan Stygar (Ep. 34)

Cracking the Code to Social Media Success for Law Firm Owners with Ryan Stygar (Ep. 34)

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Are you a law firm owner looking to harness social media to achieve financial success and build a thriving practice? Then Episode 34 of The Lawyer Millionaire podcast is a must-listen.

Host Darren Wurz is joined by Guest Ryan Stygar, founder of Centurion Trial Attorneys and social media maverick as he delves into his career transformation from aspiring firefighter to trailblazing attorney.

Ryan sheds light on how he creates attention-grabbing content, how his firm quickly gained a strong following on social media and how to deal with haters.

Ryan discusses:

  • How being authentic builds trust and increases engagement with your content thus fostering client loyalty.
  • How to find out what kind of content catches traction
  • The importance of creating a high volume of content such as short 2-minutes videos
  • The benefits of positioning yourself as an industry expert
  • How to effectively manage fluctuations in income
  • How he manages client inquiries with Lead Docket.

Resources:


Connect with Darren Wurz:


Connect with Ryan Stygar:

 

About our guest:

Ryan Stygar grew up in San Diego, California. He spent several years as a firefighter for San Diego County and Cal Fire.

​While not fighting fires, Ryan was a desert-rescue specialist in the Ocotillo Wells State Park area. During his time as a firefighter, Ryan responded to everything from massive flames to complex rescues for trauma patients.

​After four years of service, Ryan left the fire department to earn a law degree. He graduated Magna Cum Laude from California Western School of Law.

​Since then, Ryan founded Centurion Trial Attorneys, a California-based employment litigation firm. Ryan has also devoted much of his time to writing.
His nonfiction focuses on helping lawyers and law students develop trial skills.

​Today, Ryan is recognized as a leading voice in the field of Labor & Employment law. He has gained a massive following on TikTok as @AttorneyRyan aka “The Labor Lawyer.” Through his videos, Ryan empowers employees and small businesses by educating them about the law and worker’s rights.

Ryan is passionate about promoting education. That is why he started the Young Visionary Project, a nonprofit committed to empowering young people and building strong communities.

​His young-readers’ series, the Snot Rocket Adventures, has inspired young scientists, leaders, and entrepreneurs to pursue their dreams. Snot Rocket uses hilarity, outlandish villains, and wild action to teach readers about math, science, and history.

​Ryan currently lives in San Diego where he is an active member of the legal, literary, and political community.

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