Tag: Entrepreneurship

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Attracting High Value Clients with Brian Glass (Ep. 74)

Attracting High Value Clients with Brian Glass (Ep. 74)

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Are you tired of relying on unpredictable referrals and expensive online advertising to grow your law firm? What if we told you there’s a better way to attract high-value clients consistently?

In this episode of The Lawyer Millionaire Podcast, we sit down with Brian Glass, an injury lawyer and co-founder of Great Legal Marketing, to uncover the secrets to building a thriving law firm through targeted, referral-based marketing.

 

Brian discusses:

  • How to attract high-value clients through targeted, referral-based marketing.
  • Strategies for maintaining open communication and transparency with referring professionals.
  • The power of polarizing marketing in attracting ideal clients and repelling those who don’t fit your criteria.
  • The significance of maintaining a social media presence for credibility and providing helpful information to potential clients
  • How to connect with clients on a personal level beyond just legal matters


Resources:

 

Connect with Brian Glass:

 

About our guest:

Brian Glass is a partner and personal injury attorney at BenGlassLaw. His practice is limited to the representation of injured people against insurance companies and the people who hurt them. Insurance companies have endless sums of money to throw at the defense of these cases and he enjoys the David vs. Goliath challenge.

Brian grew up in Fairfax where he still lives with his wife and three sons. He attended Robinson Secondary School and James Madison University. After college, he attended law school at the College of William & Mary, where he was named a Benjamin Rush Scholar for excellence in Health Law & Policy.

Brian is licensed to practice in Virginia and Maryland. He is a member of the Fairfax Bar Association, the Virginia Bar Association, and the Virginia Trial Lawyers Association. He was recently named as one of the Top 40 Under 40 in Virginia by the National Trial Lawyers Association. He also holds the distinction of being designated as a Rising Star by SuperLawyers magazine each year from 2017 – 2023. This award recognizes only the top 2.5% of lawyers in the state.

In April 2022, a Fairfax County jury awarded more than $4M to Brian’s client following a head-on collision with a drunk driver, including an extra $1,000,000 in punitive damages. This was the sixth largest settlement in Virginia for 2022, and the punitive damages awarded were one of the largest for a drunk driving case in the history of Virginia. But more than these accolades, Brian is most proud of the reviews that the team receives from our clients.

Brian is a thought leader on the topic of building great businesses and helping people live epic lives. He has been interviewed by Forbes, Injury Experts, and has been a guest on podcasts such as Tribe of Millionaires, Dreamcatchers, Millionaire Mindcast, and Law Firm Movers and Shakers.

Outside of the office, you can usually find him on a field somewhere coaching his son’s soccer or baseball teams, traveling, creating memories with his family, or seeing how far he can run. His proudest running moment is finishing the Umstead 100-mile race in a time of 23 hours, 18 minutes, 25 seconds. Afterwards, he immediately fell asleep.

Inside the mind of Brian Glass:

Favorite thing about your role: I get to find simple solutions to complex problems on a daily basis.

Favorite thing about working at BGL: The ‘lightbulb moments’ that occur when the team is collaborating to solve a problem and someone comes up with an idea that we hadn’t thought of yet.

A highlight of your career at BGL: Winning a $4.24M Verdict on behalf of a woman hit by a drunk driver in a case that we tried 5 courtrooms down from the Johnny Depp trial.

Interesting fact about yourself: In high school, I had bleached blonde hair and played in a ska band.

Best vacation you’ve ever been on: Mediterranean Cruise for mine & my wife’s 10th wedding anniversary – we saw Rome, Venice, Croatia, Montenegro, and Greece.

First meal after getting rescued from an island: A burger and a cold beer.

Favorite movie or tv show? The Shawshank Redemption

What is your guilty pleasure? Reality TV

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Retirement for Law Firm Owners Pt 3: Prepare for Exit Now (Ep. 71)

Retirement for Law Firm Owners Pt 3: Prepare for Exit Now (Ep. 71)

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As a law firm owner, are you prepared for the inevitable exit from your practice? Whether retirement is on your immediate horizon or decades away, strategic exit planning is not a future consideration but a present imperative.

In this critical discussion, we delve into why planning your exit now is indispensable to maximize the value and profitability of your law firm.

On the latest episode of The Lawyer Millionaire Podcast, host Darren Wurz concludes a pivotal three-part series on retirement strategies for law firm owners.

Darren emphasizes that exit planning is an integral part of good business strategy, regardless of your age or retirement timeline. This episode underscores the necessity of contingency planning and the benefits of creating a transition-ready law firm.

Darren discusses:

  • The importance of succession planning, regardless of your age.
  • The three core areas of exit planning.
  • How making your law firm transition ready can increase its worth and profitability.
  • Practical steps you can apply to de-risk your firm, improve operational efficiency, and foster a culture of growth.
  • How to structure your retirement, safeguard your financial future, and find purposeful activities post-business life.

Resources:

 

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How Lawyers Can Become Findable Online in 2024 (Ep. 64)

How Lawyers Can Become Findable Online in 2024 (Ep. 64)

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Are you prepared to ensure your firm stands out in a crowded market in 2024?

In this compelling installment of The Lawyer Millionaire Podcast, host Darren Wurz engages with Travis Hoechlin, an expert in digital marketing with extensive experience working with law firms.

Travis, who leads a team of 37 employees and works with 350 law firms across the U.S., provides an in-depth analysis of digital strategies that can help law firms gain a competitive edge. Drawing on his vast expertise, he explores how advancements in technology and clear communication can play a pivotal role in your law firm’s success.

This episode is a must-listen for any law firm owner serious about growing their business.

Travis discusses:

  • The importance of using clear and concise language that is tailored to a broad audience to effectively convert website visitors into clients.
  • Why you should make contact information easily accessible on your website.
  • The current and future impact of AI on digital marketing
  • The significance of utilizing texting services and ensuring rapid response times to meet your client’s expectations.
  • Why having a social media presence is very important?
  • The future of digital marketing.

 

Resources:


Connect with Travis Hoechlin:


About our guest:

Travis Hoechlin is the co-founder and CEO of RizeUp Media. With over a decade of experience, he and his team have been helping hundreds of law firms grow. They customize strategies to boost client generation, improve the quality of clients, and generate higher revenue. Travis’s clients trust him to take the guesswork out of marketing so they can focus on practicing law.

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Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

Quick Wins for Growing Your Firm’s Online Presence (Ep. 60)

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In the digital age, a strong online presence is essential for any law firm looking to grow and succeed. In our latest episode of The Lawyer Millionaire Podcast, hosts Darren Wurz and guest Ashley Robinson delve into powerful strategies that can help law firm owners elevate their digital footprint.

Ashley emphasized the significance of SEO and email marketing in consistently producing leads and gaining the trust of Google. She also covers the importance of developing a well-designed, mobile-friendly website that ranks high on search engines.

If you’re aiming to attract more clients and stand out in a saturated market, you won’t want to miss a single minute of this insightful discussion.

Ashley discusses:

  • Why SEO is indispensable for ranking well on Google and attracting a steady stream of clients to your website.
  • The importance of utilizing short-form videos and AI-driven content creation to adapt to evolving digital trends.
  • The importance of website optimization.
  • Find out why regular email marketing keeps you top of mind through the long buyer’s journey, especially for niches like family law.
  • How to measure effective KPIs—like conversion rates, contact form activity, and call tracking—to gauge your marketing success accurately.

 


Resources:

 

Connect with Ashley Robinson:

About our guest:

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firm’s grow and achieve their financial goals through marketing strategies that work! Ashley’s journey to starting Green Cardigan Marketing first began with her love for golf; literally (keep reading and you will understand why)! Ashley played collegiate golf at Jacksonville State University where she earned her degree in Public Relations. After college Ashley began her career in marketing where she worked in account management in the automotive and cabinet industries.

In 2019 the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing. As the business grew, the brainstorming began for what to call the business. Drawing inspiration from her love for golf and the rich history and level of excellence behind the term “The Green Jacket”, the name “Green Cardigan” was born!

Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.

 

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Achieving True Wealth with Rho Thomas (Ep. 57)

Achieving True Wealth with Rho Thomas (Ep. 57)

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In today’s high-stakes legal world, finding the time and energy to manage your finances can feel overwhelming. But what if reclaiming control over your money could grant you the freedom and flexibility you’ve always dreamed of?

In this episode of The Lawyer Millionaire Podcast, host Darren Wurz sits down with financial counselor Rho Thomas to explore actionable insights designed to help law firm owners like you achieve true wealth.

Rho discusses:

  • The art of proactive budgeting.
  • How she overcame her student loan debts.
  • The inherent dangers of the good debt vs bad debt dichotomy.
  • How inflation influences the cost of living.
  • Why it is important to celebrate little victories.
  • How to balance financial health with quality of life


Resources:

 

Connect with Rho Thomas:

About our guest:

Rho Thomas is a former Biglaw associate who knows what it’s like to make a lot of money and still feel broke.

She also knows what it’s like to want to make a change in your life and feel constrained by your financial situation.

Her mission is to help you master your money so you can create freedom and choice in your life.

She helps lawyers master their personal finances to create freedom and choice in their lives.

She also hosts the Wealthyesque podcast where she shares strategies each week for lawyers to improve their money mindset and manage their money to achieve true wealth

Time is our most limited resource. Money is a tool you can use to literally buy back your time.

She can teach you how to manage your mindset and money to improve your finances and start building wealth. Let’s talk about how we can work together.

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Turn Your Firms Podcast Into a Content Marketing Machine (Ep. 56)

Turn Your Firms Podcast Into a Content Marketing Machine (Ep. 56)

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Are you a law firm owner looking to elevate your client engagement and marketing strategy? Discover the untapped potential of podcasting in this riveting episode of The Lawyer Millionaire Podcast

Host Darren Wurz delves deep with podcasting expert Robert Ingalls who shares his transformational journey from a litigating attorney to a podcasting pro.

Robert recounts his transition from an unfulfilling career in litigation to a thriving business in podcast production. Inspired by a book and a podcast, Robert shares how he started his own podcast and eventually began producing content for others. Both Darren and Robert emphasize the importance of delivering quick, valuable content that respects the listener’s time and tackles their pain points directly. They also explore the benefits of evergreen content, high-quality audio, and the incredible value of consistency in podcasting.

Robert discusses:

  • How his journey from litigation to podcasting can inspire you to pursue your own passions.
  • Affordable and effective microphone options to ensure top-notch audio quality.
  • How to turn listeners into clients and referrals.
  • How law firm owners can stand out with a podcast.
  • The importance of creating valuable content before making an ask.
  • How to create high quality content consistently to keep your audience engaged and build credibility.

 


Resources:

 

Connect with Ross Pitcoff:

About our guest:

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.

As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.

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Mastering Networking for Lawyers with Deb Feder (Ep. 55)

Mastering Networking for Lawyers with Deb Feder (Ep. 55)

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Have you ever walked into a room full of professionals and felt lost in the sea of suits and briefcases? You’re not alone. Networking can be daunting, but it’s a goldmine of opportunities when done right. This week on The Lawyer Millionaire Podcast, we dive deep into the art of networking with expert Deb Feder. If your goal is to turn every handshake into a meaningful business relationship, this episode is your roadmap.

Deb shatters common networking myths and shares practical strategies that are immediately actionable and incredibly effective. From clumsy mishaps to strategic mastery, her insights demystify and simplify networking in a way that any law firm owner can appreciate and apply.

Deb discusses:

  • How to engage meaningfully in group conversations.
  • How to turn networking mistakes to opportunities.
  • The hidden value in small talk.
  • How busy lawyers can manage tasks efficiently.
  • Effective virtual networking techniques.
  • How to overcome the fear of putting yourself out there and communicating at networking events.


Resources:

 

Connect with Deb Feder:

 

About our guest:

Deb Feder is a business development coach, strategist, owner and CEO of Feder Development LLC, a consulting firm focused on helping lawyers bring in consistent clients through curious, confident conversations and changing the way we view productivity for professionals.

Deb believes in dropping excuses and simple productivity solutions. Using LinkedIn as a platform to validate and share ideas, Deb helps professionals engage in meaningful content and connections. For the last decade, Deb has committed herself to changing the way we think about work-life balance and tackle high stakes work, allowing for big careers and enjoying our free time. Deb leads the community in dropping excuses, getting productive, and bringing in business through the monthly membership program, Focus30.

Prior to founding Feder Development, Deb practiced corporate law for 15 years and holds a history degree from the University of Michigan and her JD/MBA from the University of Iowa. Deb completed her coach training and certification through New Ventures West and completed the training in The Daring Way™, which is based on the research of Dr. Brené Brown.

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Scaling Smart: Ross Pitcoff’s Law Firm Growth Journey (Ep. 54)

Scaling Smart: Ross Pitcoff’s Law Firm Growth Journey (Ep. 54)

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In the fiercely competitive legal landscape, achieving breakthrough success requires more than just legal expertise—it demands astute business acumen and strategic foresight.

Join us in this insightful episode of The Lawyer Millionaire Podcast, where Ross Pitcoff, a seasoned attorney and law firm owner, unveils the core strategies that helped catapult his practice to the forefront of the industry.

Ross delves into the significance of precisely identifying and understanding your client base, the intricacies of financial management within a law firm, and the transformative impact of targeted digital marketing strategies.

Ross discusses:

  • How to identify and target your ideal clients.
  • How he uses Linkedin to build brand awareness and attract clients.
  • Practical steps to boost your firm’s finances.
  • The key reason most lawyers lack business acumen.
  • The evolution of legal professionals in the digital age.
  • How to hire the right team members to support law firm operations.

 


Resources:

 

 

Connect with Ross Pitcoff:

 

About our guest:

Ross Pitcoff is the Managing Partner & Founder of Pitcoff Law Group, PC (formally known as: Ross Pitcoff Law), a New York City business law firm with a principal office located on Park Avenue.

Mr. Pitcoff is a highly skilled commercial & business litigator, specializing in cases involving business divorce, partnership disputes, contractual breaches, fraud, and alternative dispute resolution. Known for his fierce oral advocacy skills and unique ability to simplify factually complex legal scenarios, Mr. Pitcoff is a powerful advocate for his clients both inside and outside the courtroom.

Having been admitted to practice in the Southern and Eastern districts of New York, Mr. Pitcoff demonstrates his versatile legal skills and ability to effectively navigate complex legal landscapes. He obtained his law degree from the prestigious Fordham University School of Law in 2010, further enhancing his deep knowledge and understanding of the law.

As the Managing Partner of Pitcoff Law Group, Mr. Pitcoff has spearheaded the Firm’s recent tremendous growth, earning the Firm the prestigious “Law Firm 500” award in 2023 while officially ranking as the 11th fastest-growing small law firm in the country. This notable achievement is a testament to Mr. Pitcoff’s exceptional leadership, commitment to excellence, and passion for delivering exceptional legal services to his clients.

In addition to his legal practice, Mr. Pitcoff is a highly sought-after speaker, sharing his insights and expertise on topics related to commercial business practices and alternative dispute resolution. His ability to provide strategic guidance and navigate complex legal challenges has earned him the trust and respect of his clients and peers alike.

Mr. Pitcoff’s areas of expertise extend beyond litigation. He and the Firm also act as trusted General Counsel to business owners, providing strategic guidance to businesses in matters such as entity structuring, operating and shareholder agreements, contractual negotiation and review, internal investigations, and overseeing acquisitions via asset sales or stock purchases. His comprehensive approach ensures his clients receive exemplary legal support and guidance tailored to their specific needs.

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Building a Million-Dollar Firm: Alexis Austin’s Secrets (Ep. 53)

Building a Million-Dollar Firm: Alexis Austin’s Secrets (Ep. 53)

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Are you tired of feeling like the legal mastermind but the business novice?
Do you find yourself mired in the daily grind at your law firm, unable to make the leap from lawyer to business mogul?

On this episode of The Lawyer Millionaire Podcast, host Darren Wurz sits down with legal entrepreneur Alexis Austin, a maverick who transformed her career from a frustrated attorney to an entrepreneurial powerhouse.

Alexis shares her journey and the hard-earned wisdom she gained while scaling her practice into a seven-figure criminal law firm. Through her narrative, Austin unearths the secrets of approaching business with a strategic mindset, the significance of delegation, and the savvy integration of technology in today’s competitive legal landscape.

Alexis discusses:

  • How she applies the Pareto principle in her daily operations to magnify results and streamline workflow.
  • How to turn mistakes into growth opportunities.
  • The importance of continuous personal and professional development.
  • How to navigate the delicate balance between trusting your team and maintaining control, a critical aspect for any leader looking to expand their firm.
  • Her journey of recognizing areas of personal weakness and how turning to the right support staff — including her husband — helped bolster the firm’s robust foundations

 


Resources:

Connect with Alexis Austin:


About our guest:

Alexis Austin is the CEO and Managing Partner of Right Law Group, a Colorado Springs criminal defense law firm she founded in June of 2018.

Before founding Right Law Group, Ms. Austin was a Deputy District Attorney in Pueblo and Colorado Springs. She left the D.A.’s office to become a partner in a well-respected criminal defense firm in Colorado Springs. During her time there, she learned what it takes to run a successful law practice. Armed with that knowledge and a desire to start a firm wired for the 21st century, she set out on her own and founded the Right Law Group. Right Law Group has since become one of the top criminal defense firms in Colorado Springs by specializing in enhancing the client’s experience through leveraging technology.

Ms. Austin has a passion for helping people get back on the right path and work towards bettering their lives. She also believes that clients should be treated as more than case files. They should be able to build a strong relationship and trust with their law firm as they go through the most difficult times in their lives. Ms. Austin has made that philosophy the cornerstone of Right Law Group. Based on her background in cognitive psychology and domestic violence research, Ms. Austin particularly enjoys working with people who are charged with domestic violence charges or who suffer from PTSD. Her knowledgeable and compassionate approach to helping clients see the light at the end of the tunnel is one of the things people love best about working with her.

Not only is Ms. Austin passionate about zealously representing her clients, she is also a dedicated businesswoman. Her leadership and vision have led the Right Law Group to consecutive years of increased growth and success, including during the Covid-19 pandemic. Since June of 2018, she has grown the business from a single employee (herself) to four full-time attorneys, and a staff of ten. She has also mentored local entrepreneurial attorneys who have used Ms. Austin’s example and advice to open and grow their own legal enterprises.

Alexis Austin’s expertise goes beyond her role as a lawyer; she’s also the founder of 360 Strategic Success, a consulting business focused on coaching and advising criminal defense law firm owners to effectively build and manage their practices. With personalized coaching and strategic guidance, Alexis empowers fellow attorneys worldwide to achieve their business objectives while maintaining the highest standards of legal representation for their clients.

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How We Serve Law Firm Owners as Chief Wealth Counsel (Ep. 52)

How We Serve Law Firm Owners as Chief Wealth Counsel (Ep. 52)

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Are you a law firm owner tirelessly chiseling away at the bedrock of your practice, feeling the weight of financial complexity bearing down on you?

On this episode of The Lawyer Millionaire Podcast, host Darren Wurz explores the rugged terrain of wealth management and business expansion, Darren breaks down how meticulous financial planning is not just a service, but a transformative experience for your practice and personal prosperity.

Darren exposes the reality that many law firm owners face – a landscape riddled with financial convolutions and missed opportunities.

Darren provides a powerful in-depth analysis of how his role as a Chief Wealth Counsel can provide clarity and growth to both your personal finances and business endeavors.

Darren discusses:

  • The importance of demystifying your financial positions, both personal and business, to make informed decisions for your future.
  • How to utilize passive income streams that allow you to earn you while you sleep and diversify your earnings beyond billable hours.
  • Proactive tax planning and cash flow optimization to ensure every dollar is working its hardest for you.
  • How to transcend the traditional plateau of law practice growth, and build a roadmap toward selling your firm as a significant wealth asset.
  • The distinctive financial planning model Wurz financial services adopts, which contrasts sharply with generic advisors and offers a flat, transparent fee structure.

 

Resources:

 

Connect with Darren Wurz:

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