Becoming One of the Fastest Growing Estate Planning Practices in California (Ep. 185)
On this episode of The Lawyer Millionaire, my guest Ellen Cookman, founder of Cookman Law, shares how she built a rapidly growing California estate planning practice by combining specialization, smart marketing, disciplined financial management, and effective delegation.
Darren and Ellen discuss:
- The business side of running a law firm
- How creating relevant educational content can build your firm’s marketing engine.
- The mindset behind paid consultation.
- Why Cookman Law hired an intake specialist to filter prospects.
- How to discover your niche instead of trying to serve everyone.
Resources:
- Profit First – Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz (Book)
- Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin (Book)
- Law Firm Financial Reporting Template Pack (Exclusive content)
- Law Firm Profitability Assessment
- How to Calculate Your Law Firm Tax Reserve
- Get your Free Law Firm Audit
- Download the Client Attraction Playbook
Connect with Darren Wurz:
- Want to work with our team? Schedule an Intro Call
- The Lawyer Millionaire Website
- LinkedIn: Darren P. Wurz
- Join The Lawyer Millionaire® Community
- Don’t Miss a Thing! Subscribe to The Lawyer Millionaire® Email List
- Subscribe to The Lawyer Millionaire Youtube Channel
Connect with Ellen Cookman:
- Linkedin: Ellen Cookman
- Youtube: Ellen Cookman – Special Needs Trust Attorney
- Website: Cookman Law
About Ellen Cookman:
Ellen Cookman started Cookman Law in 2015 to help families of all shapes and sizes plan for the future and utilize available resources. Ellen is a Certified Specialist in Estate Planning, Trust & Probate Law from the California State Bar Board of Legal Specialization. She received her J.D. from UC Berkeley School of Law and her LL.M. in Estate Planning, Trust and Probate from Golden Gate University. Ellen lives in East Palo Alto with her husband, two middle school boys (her older son has high-functioning autism), a husky mix named Rosie, and a kitty named Skittles.
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