Lessons on Growth from Inc 5000 Law Firm Owner Eric Toscano (Ep. 107)

Born in the South Bay and raised in the Central Valley and Wine Country, Eric earned an undergraduate degree in economics from Stanford University, where he was active in Stanford Student Enterprises (a student entrepreneurship organization); studied overseas in Florence, Italy for a quarter; and played on the Stanford Rugby Team.

Before attending law school, Eric spent three years living in Italy. There, he founded an English school (The English Language Institute of Montebelluna) in Montebelluna, Italy, and launched an online company helping people with Italian ancestry become recognized as Italian Citizens (Italian Citizenship & Genealogy Services).

He earned his law degree from UC Davis School of Law, where he was Student Bar Association President, a member of the Moot Court Board, and one of ten students in his class selected for membership in The Order of Barristers, a national honor society dedicated to excellence in oral advocacy. During law school, Eric also worked as an intern in the Government Division of the Office of the City Attorney of San Francisco, and as a judicial extern to the Honorable Morrison C. England, Jr. of the United States District Court for the Eastern District of California.

After law school, he spent two and a half years working on behalf of large technology companies as a patent litigator for an international law firm. Although he found the work interesting, he was frustrated by the lack of trained management and clear expectations (beyond billable hours) and by a culture he felt was driven by organizational hierarchy and office politics.

When he founded Tenant Law Group (originally, Toscano Law Group) in January 2016, his goal was to build a different type of law firm: one that encouraged critical thinking and innovation; that focused on the personal, professional, and financial growth of its team members; that operated by clearly documented policies, systems, and procedures; that offered a positive, supportive environment and took no team member for granted; and that was committed to growing rapidly to serve an expansive and underserved clientele (tenants).

While an attorney at Tenant Law Group, Eric dedicated 100% of his practice to tenant rights. He defended tenants in unlawful detainer (eviction) proceedings and pursued affirmative matters against landlords on behalf of tenants arising out of illegal evictions from rent-controlled apartments, harassment, defective conditions and repair issues, rodent and other pest infestations, floods, and fires.

Eric has given back to the legal community through his involvement with the Bar Association of San Francisco (BASF), San Francisco’s Eviction Defense Collaborative, and his alma mater, UC Davis School of Law (King Hall). He served on BASF’s Barristers Club’s Board of Directors for two years (and as Board Vice President for one of them); and was named a 2014 Barrister of the Year. From 2015 to 2019, he served on the Board of Directors of the Eviction Defense Collaborative, a San Francisco nonprofit that helps low-income tenants fight unlawful detainer (eviction) lawsuits. Since April 2020, he has served on King Hall’s Alumni Association Board of Directors, and is currently serving his second three-year term. He routinely returns to King Hall as an alumni panelist for the school’s Legal Research & Writing and Lawyering Process courses. He has also spoken to students at UC College of the Law (formerly UC Hastings) about entrepreneurship and tenant rights law.

Outside of work, Eric enjoys spending time with his wife and two young sons, visiting his family in the Wine Country, traveling, camping, training for half marathons, and volunteering as Cubmaster for his older son’s Cub Scout Pack. He speaks fluent Italian, conversational Spanish, and some French.